Consumer confidence in the United Kingdom's turkey market has resulted in increased poult sales for 2010, according to Kelly Turkeys.

"Our poult sales are up 5.2% this year," said Managing Director Paul Kelly. "More and more farmers are starting to realize that there is a steadily growing demand for the very best turkeys at Christmas – as long as it is genuinely better." The general trend is that customers are willing to pay for good quality birds. "There will always be cheaper turkeys on the market," said Kelly. "But trying to compete with these on price is not a viable option for the smaller producer who is rearing birds to maturity and then dry plucking and hanging to enhance the quality."

Overall, Kelly Turkeys expects to be able to expand its business as a result of the numbers it's seeing.