The now familiar VIV show motto 'Feed to Meat' covers the whole supply chain from animal health and feeding, through housing and equipment to slaughter and meat processing.

Nowhere is this slogan more appropriate this year than at the VIV Russia 2007 trade show, according to VIV Sales Manager, Rob Bornstein. All these elements interconnect and this will be the only show to discover the whole supply chain in Russia, a market that is showing spectacular growth in its animal industries. And this growth is set to continue as demand still exceeds local supply of animal products like poultrymeat and eggs in Russia.

VIV Russia 2007 will take place on 21-23 May 2007, at the Crocus Expo' in Moscow.

More space, more exhibitors

The previous VIV Russia took place at the same venue and it was judged to be a great success. By comparison, VIV Russia 2007 will cover 8000m2, more than twice the previous net show area and the numbers of exhibitors covering slaughtering/processing and housing are up by 11 and 24%, respectively.


This time, there will be around 230 suppliers of goods and services many of them international companies to the various animal production industries. Just over half of the visitors to the previous event were involved in the poultry industry, so there will be plenty to interest producers and processors at the 2007 event.

Many of the Russian facilities for growing and processing poultry are out-dated and so not only is poultry production growing in the country but older farms and factories are in urgent need of modernisation. Particular interest is likely in slaughtering and butchering equipment as well as vacuum packaging and refrigeration of products to supply this vast country.

"VIV Russia is an excellent opportunity to see every step in the supply chain and how it all fits together," commented Mr Bornstein.

The Crocus City Exhibition Center (Crocus Expo') comprises four halls. It is located at the intersection of the Moscow City Ring Road and the Volokolamsk highway, and not far from the Sheremetyevo International airport.