A recently released study by GIRA forecasts continued growth in Northern Ireland poultry product demand.

Demand for most meat is expected to grow due to rising world populations. But poultry, the cheapest and easiest farm meat to produce, will gain the greatest market share. Demand in the developing world, particularly China, and the European Union's desire for "cheaper, quicker growing species" will contribute largely to the increase.


The 117-page study also addressed threats facing the meat industries, opportunities for growth and long-term forecasts.