Northern Ireland poultry demand expected to increase
Study shows growing population plays large role
Demand for most meat is expected to grow due to rising world populations. But poultry, the cheapest and easiest farm meat to produce, will gain the greatest market share. Demand in the developing world, particularly China, and the European Union's desire for "cheaper, quicker growing species" will contribute largely to the increase.
The 117-page study also addressed threats facing the meat industries, opportunities for growth and long-term forecasts.