Unilever is making plans to sell its Chicken Tonight brand, continuing its recent trend of revamping its food portfolio as it explores possibilities in the personal care sector.
The brand, along with sauce brand Ragu, is expected to go for £30 to £40 million. "We are assessing strategic options for Chicken Tonight and Ragu in the UK and Ireland," said a company spokesperson. "We regularly evaluate the performance of our brands in the market place and we will consider all options when reviewing their future." Sales of Chicken Tonight have slumped in recent years.
Unilever has lately been pushing into personal care, though food still makes up more than half of its revenues.