Pork is firmly fixed as a family favourite in the UK with sales continuing to rise, according to new figures published by the British Pig Executive (BPEX).
During August the total meat market rose by 1%, while sales of fresh pork saw a rise of 11%. Meanwhile, the latest 52-week figures from consumer research concern Kantar Worldpanel showed that the market had risen by 2% and pork was 5% better.
BPEX head of marketing Chris Lamb said: "That means an extra £19 million worth of pork has been sold over the past year out of a total of £860 million.
"I believe there are two main reasons for this. The first is a reaction to the recession as more and more families are now cooking from scratch at home, and they are choosing to use pork.”