News and analysis for the global poultry industry.
on October 8, 2010

Animal Welfare Coverage Hits U.S. Meat Demand

Increased media attention to animal welfare issues has significant negative effects on U.S. meat demand, according to a new study by Kansas State University.

Increased media attention to animal welfare issues has significant negative effects on U.S. meat demand, according to a new study by Kansas State University .

The study's looked at how media coverage affected aggregate consumer demand for meat between 1982 and 2008. It found that media attention to animal welfare

To view the full article, please register or login.

Advertisement