Australian company Baiada Poultry Pty Ltd. was presented with the International Poultry Council (IPC)'s first branded marketing award.

The Federacion Nacional de Avicultores de Colombia (FENAVI), the Colombian Poultry Federation, won the IPC's inaugural generic marketing award.

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The winners of the as-yet unnamed awards were chosen during the IPC's annual meeting in Santiago, Chile. Baiada's marketing campaign focused on dispelling myths about hormone usage in commercial chicken, while FENAVI highlighted its campaign to increase Colombia's consumption of chicken.