In a bid to boost business, United Kingdom turkey producers are being encouraged to post their company's information on www.ukturkeys.co.uk.
The website is a resource to provide consumers with the location details of their nearest turkey supplier. "Producers are urged to take advantage of this free listing service to help consumers take the hassle out of finding a locally sourced turkey this Christmas," said Mike Bailey, vice chairman of the National Farmers Union (NFU). The site also has recipes, cooking tips, farmer case studies and an interactive children's section.
So far, around 250 turkey suppliers have joined the site.