India, according to the Poultry Federation of India (PFI), has great potential to increase exports of its poultry products, but lack of processing facilities is holding the country back.
Currently, less than 10% of the country's broilers are processed for sale in food malls and other high-end markets. Over 90% of Indian consumers still go for live poultry. "Potential to export poultry meat from India is tremendous," said PFI Treasurer Ricky Thaper. "All the major poultry importing countries are around India."
In spite of such potential, exports decreased to Rs 372 crore in 2009-2010 from Rs 422 crore in 2008-2009. Overall, India's poultry industry is worth 20,000 crore. Should India find the means to increase its poultry processing capabilities, it could focus on nearby markets like Afghanistan, Oman, the United Arab Emirates, Qatar, Kuwait, Pakistan, Maldives, Liberia and Bahrain. Further opportunities, according to the PFI, exist in Russia, Japan and other developed countries.