An online video game about animal production has become a big success among children internationally, according to data analysed by the administrative commission of the European Union.

The game was devised on behalf of the European Commission, initially to respond to calls for a modern method of helping to educate children between 9 and 12 years old about the role of animal welfare in food production. Interactive and web-based, it was designed to appeal especially to young people in Europe.

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But the commission’s analysis has shown a high rate of uptake also outside the EU area since the Farmland game was first launched. Local-language editions for European Union member states have proved to be equally popular. Just two days after the launch of a Polish edition, it had already become the most-visited children’s video game in Poland on the basis of the number of hits or visits.