New country-of-origin labeling guidelines have been enacted on British meat and dairy products.
The "Principles on Country of Origin Information" document, developed by various industry trade bodies and backed by the government, is definitely a step in the right direction, said the National Farmers' Union of England and Wales (NFU) in a statement. The guidelines will apply to fresh meat and processed meat products as well as main dairy products.
“The NFU has been lobbying for many years, both in the UK and in Europe, for action on country-of-origin labeling on meat and dairy products," said NFU chief science and regulatory affairs adviser Helen Ferrier. "Today’s initiative is a positive move and a significant step by the retail, manufacturing and hospitality sectors and they should be applauded. The onus is now on them to take the lead and give consumers the information they need so they can be confident that when they choose to buy British, that is what they will get." Ferrier said the NFU plans to keep a close eye on the guidelines' progress.