A new logo for the British free range goose has been created by the British Goose Producers to highlight producers' methods and strengthen the bird's brand image.  

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Geese are reared today using the same methods as centuries ago, said Eddie Hegarty, chairman of the British Goose Producers. “Nowadays they are typically reared through the autumn on grass rather than on corn stubble behind the harvest, but they do enjoy a very similar, natural lifestyle," said Hegarty. The new logo will be used on promotional material used by BGP members, including product literature and websites.