Bettcher Industries Inc. has hired Samuel Collup as its new regional manager and added Amber McAfee to its sales team. 

Collup will be responsible for sales and service activities for Bettcher’s WhizardTrimmer and AirShirz scissors product lines. He will support meat processing customers in the Rocky Mountain and Pacific regions of the United States, including California, Oregon, Washington, Montana, Idaho, Wyoming, Utah and Nevada.

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McAfee will be working in a strategic role and covering new business opportunities from a sales and marketing perspective.