Betagro Group plans to spend Baht3 billion in 2011 on upgrades to improve its supply chain and increase its poultry production capacity.

The improvements will raise chicken production to 410,000 birds per day, according to COO Vasit Taepaisitphongse, up from 370,000 in 2010. The increased production, in turn, will increase Betagro's market share in exports. "Export prices were high in last year's fourth quarter thanks to the strong yen and larger orders placed ahead of the festive season," said Vasit. Chicken products shipped to Japan earned Betagro US$7,000 to $8,000 per metric ton, he said, far above the average export price for all processed chicken shipped from Thailand ($4,500 per metric ton).

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Betagro is looking for 10% overall company growth this year and expects to export 438,000 metric tons of chicken meat, up from 417,500 metric tons in 2010.