European Union-based Animine has appointed LinkAsia Partners as its strategic marketing and commercial support partner in the Asia Pacific.

Under this partnership, LinkAsia will work closely with Animine to develop markets, channels and product positioning in the Asia Pacific region. “This is an exciting time for Animine as we join forces with LinkAsia Partners to develop our business in the Asia Pacific, a vast region with enormous growth potential and an important market for us,” said Stéphane Durosoy, founder and CEO of Animine. “As such, we need to select a strong strategic partner who could not only work in collaboration with us to lead the effort in entering the Asia Pacific markets, but also understand how the market opportunities and challenges will impact our business to ensure that we meet our business objectives.”

ZinPot, a specialized source of zinc, will be one of the first products to be launched in the Asia Pacific by LinkAsia.