Genetiporc has appointed company general manager Mario Lapierre as the new chief operating officer.

Lapierre’s main focus will be leading Genetiporc’s international business growth. He has worked for Genetiporc for 12 years, with the last five years as general manager and the previous seven years as production manager for the Breton family corporate farms. Prior to Genetiporc, Mr Lapierre worked for 12 years as a production manager for two other large integrated companies in Quebec.