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News and analysis on the global poultry
and animal feed industries.
on January 19, 2011

US egg farmers launch new 'incredible edible egg' ad campaign

Ads emphasize importance of all-natural, high-quality protein breakfast

America's egg farmers have introduced "You Do Everything," a new national advertising campaign for the "incredible edible egg" focusing on how an all-natural, high-quality protein breakfast can contribute to a successful day.

"Eggs are often a part of weekend breakfasts, but there is an opportunity to make eggs a bigger part of Americans' weekday breakfast routines," said Kevin Burkum, senior vice president of marketing for the American Egg Board. "This new advertising builds on a universal truth that parents will do whatever it takes to help their child succeed in school, sports and beyond. We want to remind parents that success starts with an all-natural, high-quality protein breakfast, like eggs, to give kids the energy they need to perform their best throughout the day."

The ads are currently running in spots during "Good Morning America," the "Rachael Ray Show," on the Food Network and online.

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