News and analysis on the global poultry
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on January 21, 2011

TABS survey: 13.4% consumers buy organic chicken

39% surveyed bought organic products in 2010

A survey conducted by TABS Group in early January 2011 determined that in a panel of 1,000 people aged 18-75, 13.4% said they bought organic chicken at some point in 2010, according to a report. 

Some 38%-39% of those surveyed said they had bought organic products of some sort in 2010. Other numbers included organic egg purchases (17% of those surveyed), organic milk (16% of those surveyed) and red meat (purchased by 6% of those surveyed). 

This year was the first time organic chicken was included in the survey.

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