Novogen distributor Sinokrot Poultry Farms has officially launched the Novogen white layer breed in Jordan.

Owner and Managing Director of Sinokrot, Hani Sinokrot, marked the occasion at the Crowne Plaza hotel in Amman where over 100 guests from the industry and customers were present. Mickaël Le Helloco, general manager of Novogen, explained the direction of breeding, trial and field results of Novogen products and the key factors on how to achieve best performances.

The first Novogen White commercial layers will be available in Jordan at the end of February.