Most contributions went to Minnesota- and Wisconsin-based hunger relief organizations like Second Harvest Heartland, as well as local school and youth programs and community causes in cities where Gold'n Plump operates. "We have a long-standing belief that giving back to our communities is the right thing to do, especially as a food company," said CEO Mike Helgeson. Gold'n Plump has also donated 5% of its pre-tax profits to charitable causes each year for the past 20 years, especially in the area of hunger relief.
In the current economic climate, charities say they're appreciative for any help they can get. "If there’s one message we'd like to get out there, it's that we see more than 450,000 unique visitors at our food shelves each year, which means that we're all just one hardship away from depending on our local food shelves," said Tony Mans, director of food sourcing at Second Harvest Heartland. "While we appreciate all of the generous donations we receive, we'd like to encourage more donations of nutritious foods. Partnerships like the one we have with Gold'n Plump help us provide high-quality items for well-balanced meals."