Walmart, the largest retailer of food in the U.S., has unveiled an initiative promoting healthier products. The Great Value house brands will be reformulated to reduce sodium content by 25%, lower sugars by 10% and eliminate trans-fats in various products including frozen entrees, fruit drinks and packed food products.
The company will also work with suppliers to reduce the sodium, sugars and trans-fat content in national brands by 2015.
The announcement was attended by First Lady, Michelle Obama at an event in Washington DC. To make “healthier foods” more available to lower income groups, Walmart has pledged to build more stores in underserved communities and reduce the price premium on reduced sodium, sugar and fat foods which will save consumers as much as $1 billion annually.