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on February 25, 2011

DSM introduces new 'Bright Science. Brighter Living.' company brand

Changes come after company transformation to life sciences, materials sciences focus

DSM N.V., which has been restructuring itself from a chemical company into a life sciences and materials sciences company, has introduced its new brand: "Bright Science. Brighter Living."

The new brand, according to DSM, is a reflection of the overall positioning of the company, representing strategy, culture and the way DSM wants its employees to work together. It represents the company’s sustainability value and fits with the company's mission to create brighter lives for people today and for generations to come. “With the portfolio restructuring completed, with our new strategy that focuses on growth, with the culture change on the road, and with our One DSM philosophy, this is the time to mark the new DSM, internally and externally,” said CEO/Chairman Feike Sijbesma.

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