National Pork Board launches new 'Be Inspired' campaign
New slogan replaces 25-year-old 'The Other White Meat' tagline
The new, fully integrated campaign, which will roll out throughout March and April, features an updated look and feel, along with a new consumer target: the more than 82 million Americans who already eat pork. The campaign includes national advertising, public relations, social media, retail and foodservice marketing and activation by state pork associations.
All elements will showcase new ways to enjoy pork more frequently, with a range of meal and menu options, said Ceci Snyder, vice president of domestic marketing for the National Pork Board. "Our new campaign communicates to the legion of pork fans that pork is delicious, versatile and can stand on its own," said Snyder. "Pork is what consumers write on their shopping list or order in a restaurant. To those who love pork, it requires no comparison to the other meats. The range of meals drives new ideas — and appetites — for pork."