This year, Meriden Animal Health Limited used VIV Asia 2011 to launch its 20th anniversary celebration with an exclusive lunch and cake-cutting ceremony.

Since Meriden Animal Health was established in 1991, incremental strategies have led to the growth of the company. "Meriden’s ability to recognize the growing need for natural and reliable products, together with the capability to quickly adapt has been fundamental to its growth," said the company. "At present Meriden is active in over 70 countries and believes it has the right partnerships and resources to continue its growth many years to come."