The American Egg Board recently hosted a successful Good Egg Project at the Grand Central Station to promote the release of recent USDA nutrient assay results. The latest data disclosed 25% less cholesterol and higher Vitamin D levels in generic eggs. The event was themed on a “farmers market” with free egg samples, informational literature and demonstrations by Howard Helmer and Jeffrey Saad.

The latest USDA data received national attention as the AEB launched a concerted seven-day program involving a wide range of media. The AEB has placed 1,100 stories generating 126 million impressions including mentions on USA Today, NBC Nightly News, ABC World News Tonight, Good Morning America, CNN and The Wall Street Journal.

The AEB also arranged a luncheon for 30 food and health editors in New York City to announce the new cholesterol and Vitamin D levels hosted by Dr. Mitch Kanter of the Egg Nutrition Center. Attendees included representatives from Ladies’ Home Journal, Good Housekeeping, Shape and www.weightwatchers.com