This year's VIV Asia was one of the most successful yet, said Aviagen, with over 2,000 people visiting the company's booth during the three-day event and many attending Aviagen's "farmers' forums" to discuss the company's three main brands (Arbor Acres, Indian River and Ross).

International representation at the show was strong, according to Aviagen, with representatives from Thailand, China, India, Australia, New Zealand, Vietnam, Malaysia, Japan and other countries across Asia. "We also noticed how many more visitors from Pakistan and India we had, which is testament to the growth in poultry industry in these countries," said Bill Souther, Aviagen's senior vice president for Asia.


VIV Asia also provided an opportunity for social meetings, with Aviagen hosting a dinner for key customers at the Bangkok Trade and Exhibition Centre. The dinner was attended by over 100 guests.