Balchem Corporation, an animal feed nutrition company specializing in choline chloride and protection technology, has hired Scott Sorrell as director of marketing.

In the newly created position, Sorrell will lead Balchem’s Animal Nutrition & Health marketing and strategic brand development efforts. His responsibilities will include increasing brand awareness across all species and developing programs and materials that will bring value to nutritionist and producer customers. He is also charged with supporting Balchem’s worldwide initiatives for technology, service and product marketing.

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Sorrell has been involved in animal health and nutrition marketing for more than 19 years.