Dutch animal feed, equipment suppliers join to expand in China livestock market

Dutch animal feed supplier De Heus International and Dutch agriculture equipment supplier MS Schippers have partnered with Chinese company Wellhope Group to expand their presence in China's livestock market. The companies said they hope to combine MS Schippers' experience in the professional livestock industry, De Heus' sales infrastructure and Wellhope's location to accomplish their goal.

The signing ceremony with, from left to right: Mr. John van den Broek (MS Schippers), Mr. Jin Weidong (Wellhope Group), Mr. Jan Cortenbach (De Heus International). In the background the Dutch Minister Verhagen of Economic Affairs, Agriculture and Innovation together with the Dutch ambassador in China, Mr. Bekink.
The signing ceremony with, from left to right: Mr. John van den Broek (MS Schippers), Mr. Jin Weidong (Wellhope Group), Mr. Jan Cortenbach (De Heus International). In the background the Dutch Minister Verhagen of Economic Affairs, Agriculture and Innovation together with the Dutch ambassador in China, Mr. Bekink.

Dutch animal feed supplier De Heus International and Dutch agriculture equipment supplier MS Schippers have partnered with Chinese company Wellhope Group to expand their presence in China's livestock market.

The companies said they hope to combine MS Schippers' experience in the professional livestock industry, De Heus' sales infrastructure and Wellhope's location to accomplish their goal. The new partnership will also focus on improving food safety through a reduction in the use of antibiotics and optimization of the hygiene status on livestock farms; preventing animal disease outbreaks and avoiding the spread of diseases inside and between livestock farms; and optimizing technical and economical results for each livestock farm.

The joint venture will become operational in October 2011.

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