Vion Food Group, one of the UK’s leading food manufacturers, has launched a campaign using digital marketing, social media and consumer events to boost the sales of pig meat. “As a leading UK pig processor, we recognize our responsibility to highlight the benefits of pork, encourage consumers to try new meals using pork and help them learn more about pork,” said a spokeswoman for the company, which enlisted the services of celebrity chef Jamie Oliver to help persuade people to choose pork.
Vion Food Group, one of the UK’s leading food manufacturers, has launched a campaign using digital marketing, social media and consumer events to boost the sales of pig meat.
“As a leading UK pig processor, we recognize our responsibility to highlight the benefits of pork, encourage consumers to try new meals using pork and help them learn more about pork,” said a spokeswoman for the company, which enlisted the services of celebrity chef Jamie Oliver to help persuade people to choose pork.
