A British political party came to power a few years back with the slogan, “Education, education, education”. While the party may no longer be in power, its legacy, at least in the field of education, remains untainted. Whatever our field of activity, we all need to be educated and need to continue to learn.

And there are various ways of learning. If you have not seen it already, visit the revised WattAgNet website. Its simpler format makes it far easier to penetrate. If you haven’t tried the Poultry International App, try that too.

Different ways of learning  

We hope that with these new formats you will be better informed when it comes to decision-making, be it the field of flock health, management, efficiency, processing, or even if simply keeping up to date with competitors!


In building your knowledge base, it’s also always helpful to have a broad knowledge base. This is why we continue to publish our exclusive content and will soon bring you our latest edition of the World’s Top Companies.


Like any industry, the poultry industry is constantly evolving. We only have to look at the changing shares of export markets over the last 20 years or consider which veterinary medicines were commonplace two decades ago and are increasingly restricted now. Of course alongside this, there have been all sorts of developments in management practice and not only changes in consumer preference but also rapidly rising consumer affluence in some parts of the world.

And for individual businesses and the industry as a whole, there must be knowledge of what is happening around the world and the skills to make change. Across the pages of this edition we look at campylobacter reduction strategies, managing vaccines in the hatchery and omega-3 enriched eggs, a diverse range of topics.

And if you don’t know what happened to the British political party that came to power championing education, it was eventually voted out. Why? Because it failed to stay aligned with the wants of the voting public. While championing education, it failed to keep itself up to date and in tune with its supporters. A good lesson for any business.