Organic poultry producer chooses traceability platform

Organic and free-range poultry producer Coleman Natural Foods has selected YottaMark Inc.’s HarvestMark traceability platform for use across its product lines. The first Coleman brands to carry HarvestMark traceability will be Rocky the Range, Rocky Jr. and Rosie Organic chicken from Petaluma Poultry.

Organic and free-range poultry producer Coleman Natural Foods has selected YottaMark Inc.’s HarvestMark traceability platform for use across its product lines. 

The first Coleman brands to carry HarvestMark traceability will be Rocky the Range, Rocky Jr. and Rosie Organic chicken from Petaluma Poultry. Consumers will be able to trace their chicken back to the farm to find out where and how it was raised, share their feedback and check the food safety status of the poultry. 

Over 200 customers use HarvestMark to manage their fresh food brands, enabling food safety programs at an item-level, providing a customer communication and listening channel and creating insights to help manage freshness and quality. The HarvestMark platform is deployed across a variety of fresh foods, from produce to poultry. 

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