Alltech has partnered with global online network iHigh for the creation of a web portal and streaming video channel specifically devoted to agriculture, the Alltech Ag Network.
The Alltech Ag Network will provide a platform for agriculture’s stories to be told, specifically through the live online broadcast of agriculture events, according to Alltech. Network features include live streaming, mobile broadcasting, unlimited photo uploads, a calendar system for event promotion and email blast functions. “Over the last several decades, we’ve seen our ever-growing population migrate to cities, away from the origins of their food,” said Dr. Pearse Lyons, president and founder of Alltech. “At Alltech, we are committed to narrowing the gap between family and farm, and we believe the Alltech Ag Network on iHigh will further this mission as it highlights the world of agriculture.”
Content on the Alltech Ag Network is user generated, allowing consumers to craft what they want to see and how they’d like to see it. “As Internet use continues to grow, many affinity groups, especially ag-related youth groups such as rodeo, equine associations, FFA and others, are seeking methods to provide better exposure to their organizations and drive interest and membership,” said iHigh CEO Jim Host. “Through our partnership with Alltech...these affinity groups will now have a cost-effective means of sharing their content and letting the world know more about them.”