News and analysis for the global poultry industry.

Egg Production


For egg producers good communication is now crucial

Whether confronting misinformation or taking a broader educational approach, the egg industry must strengthen its communications for the benefit of all.

Consumer interest in issues affecting egg production has grown considerably over the last year but this has not been accompanied by the same level of understanding. It is time for egg producers to fill that gap.

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Is COVID-19 accelerating the egg sector's digitalization?

Digitalization not only offers egg producers numerous opportunities for better flock management, it will increasingly become an essential business tool beyond the layer house.

The use of digital technologies will become increasingly necessary not only to process data within the egg industry but as a way of better interacting with consumers.

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