Companies that have signed on with the Better Chicken Commitment can take these early steps, suggested by Compassion in World Farming, to better prepare to fulfill that pledge.
The Better Chicken Commitment is an unfunded mandate for the poultry industry. Its push to switch broiler genetics to slower growing breeds, and other actions, will challenge the industry and potentially set up unavoidable difficulties for all broiler producers.
Proposed Mexican animal welfare legislation would appear to be designed to appeal to the public, doing little for poultry producers or the birds they manage.
The poultry industry is suffering from rising costs, and retailers are less than keen to pass cost increases to consumers, but poultry has an advantage over other animal proteins.