News and analysis for the global poultry industry.

Turkey Production

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Will inflation impact 2022 Thanksgiving turkey plans?

Butterball report unveils consumer sentiment for celebration spending.

Higher food prices combined with elevated COVID-19 concerns won’t stop U.S. consumers from celebrating the Thanksgiving holiday, although they plan to get creative to manage costs, according to the 2022 Thanksgiving Outlook Report from Butterball.


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CEO: Hormel, Jennie-O integration to help customers, company

Jim Snee says customers will spend less time meeting with sales representatives and Hormel’s cost savings will be substantial

When Jennie-O Turkey Store is integrated into the rest of parent company Hormel Foods’ operations, both the company and the consumer will see benefits, said Hormel CEO Jim Snee.


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Jennie-O Turkey Sausage

New HPAI cases mean Jennie-O’s supply limits will continue

Avian influenza will affect the company’s turkey supply through 2022, the company’s chief financial officer says

New detections of highly pathogenic avian influenza in Minnesota affected the supply chain for Jennie-O Turkey Store, meaning the company will continue to face supply constraints until at least January 2023.


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Jennie-O declares turkey the “Queen of Protein”

Creative campaign provides a glimpse into the culinary rituals and lawn parties of The Queendom of Poultry.

A new ad campaign from the Jennie-O Turkey Store revolves around “The Queendom of Protein,” a fictional land built entirely around turkey and benevolently ruled by its turkey-loving ruler.


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David Swayne avian flu

6 components of effective avian flu vaccination

USDA leader shares keys to a successful avian influenza vaccination program during talk at IPPE
The USDA has not approved a highly pathogenic avian influenza vaccination program, but the agency has examined what details would be necessary for such a program to be effective if approved.
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7 people treated after Perdue Farms chemical spill

Incident took place outside of the company’s turkey plant in Washington, Indiana

An accidental chemical spill outside of the Perdue Farms turkey processing plant in Washington, Indiana, led to an evacuation of the facility and the medical treatment of seven people.


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