News and analysis on the global poultry
and animal feed industries.

Antibiotic-Free Meat

Consumer Trends

Consumers invested in animal welfare, but knowledge is limited

Animal welfare remains on the public agenda, but a lack of consumer understanding around livestock production means actual concerns are very broad.
Animal welfare is on the public agenda, and with a plethora of certifications and major brand commitments in place, industry is responding. But very few consumers fully understand the ins and outs of livestock farming and so most animal welfare concerns remain broad.
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Foster Farms promotes free-range chicken products

‘Feels Good to Be Free Range’ campaign from Foster Farms makes free-range chicken widely available to west coast consumers
Foster Farms has launched "Feels Good to Be Free Range" digital ad campaign, which promotes the company’s free-range chicken products that are available to millions of West Coast consumers.
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Antibiotic reduction: no negative effect on competitive position of Dutch farmers

Reduction of veterinary antibiotic sales by 63% in the Netherlands from 2009 to 2017 showed no evidence of a negative effect on average production and economic results on broiler and pig farms. Also the international cost competitiveness of Dutch broiler and pig farms was not hampered by the reduction in antibiotic usage. This is evident from a study by Wageningen Economic Research at the request of the ministry of agriculture, nature and food quality.
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Two technical advisers join Cobb North American technical service team

Cobb-Vantress’ elite team of poultry experts recently grew by two with the addition of Benoît Lanthier, DVM, and Marlon Garcia Andrade. Both Lanthier and Andrade join the North American Technical Service Team as technical advisers with Lanthier serving Canada and Andrade serving Central America.
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Perdue to acquire organic beef company Panorama Meats

The nation’s largest producer of grass-fed, organic beef to grow with support of new resources
Perdue Farms is acquiring Panorama Meats, the nation’s largest producer of 100 percent grass-fed and grass-finished certified organic beef.
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