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2020 Chicken Marketing Summit going virtual
The Chicken Marketing Summit webinar series will be held in place of the in-person event this year.
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Chicken Marketing Summit News
Identifying the right consumer for your chicken brand
Where do poultry suppliers focus when something matters to everyone?
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Consumers still want value, convenience and flavor
A panel of retail executives said their customers and the market is changing fast, but convenience is still king.
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What role will alternative proteins play in the future?
Shoppers trying plant-based products will only keep eating them if they like it well enough to spend more than meat.
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Poultry Future tells you what’s next for the industry
Newsletter explores the new technologies and consumer trends which will shape the future of the worldwide poultry supply chain.
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Flexitarian not an ‘f’ word for chicken producers
Flexitarian eating and plant-based proteins are here to stay, so poultry marketers need to take advantage of their product’s high protein level and affordability.
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Koch Foods COO challenges chicken industry to boost sales
African swine fever, pending trade deals and the U.S. corn crop will define the chicken market in 2019 and beyond.
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US Hispanic market for chicken needs to be claimed
The Hispanic market has outsized potential for food sales over the next 40 years, but chicken companies need to tailor their marketing to the segment.
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Poultry producers need transparency before the crisis
Transparency builds trust and goodwill, both of which are helpful in countering negative noise from activist groups.
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