These tools and techniques provide opportunities for the poultry industry to lead the conversation about food production in an age of activism.

Profitably winning the consumer’s food dollar in the meat category in 2019 and beyond will require new solutions that automate and personalize the marketing of food proteins to consumers. A four-part session at the 2019 Chicken Marketing Summit will deliver insights into how this transformation will impact the chicken industry’s products in the channels in which it competes.

A new generation of chicken consumers has emerged. It’s called Generation Z, and its members are presently between the ages of 2 and 22.

Learn what is driving consumers' chicken-buying choices.

Chicken buyers at the 2018 Chicken Marketing Summit spoke about their experiences with e-commerce and the constant struggle to provide transparency consumers crave.

The chicken industry must overcome serious disruptions – trade conflict, consumer desires for more transparency and genetics issues – in order to survive and thrive in the future.

Walmart executive says that poultry producers are in a race to improve the safety of their products more quickly than the technologies for tracing back foodborne illnesses are advancing.

Understanding and utilizing digital marketing tools will help savvy chicken companies stay relevant with consumers in the rapidly changing world.