Chicken is a staple on restaurant menus, but consumers’ changing diet habits mean the poultry industry needs to be creative to compete with alternative proteins.

Consumer demand for eggs in the U.S. isn’t likely to decline anytime soon, at least not according to the Nielsen Homescan Panel survey conducted in April 2017.

U.S. chicken consumption remains high, and consumers are hungry for more information about the chicken they purchase, according to new research presented today at the 2018 Chicken Marketing Summit, in Orlando, Florida.

Ensuring a safe food supply for consumers depends on poultry companies collaborating, educating consumers and leveraging new technologies, according to Frank Yiannas, vice president, food safety, Walmart.

Sanderson Farms's president and chief operating officer said the company is doing things differently than the rest of the industry because it sees the world differently.

Consumers demanding transparency in their food and flat meat consumption rates are making branding a differentiating factor for poultry companies looking to increase their profit margins on chicken, according to Steve Sands, speaking at the Chicken Marketing Summit.

People attending the 2018 Chicken Marketing Summit will get a chance to learn more about trade issues concerning the poultry industry as Jim Sumner, president of the USA Poultry & Egg Export Council (USAPEEC) will share his insights as part of a panel discussion.

The 2018 Chicken Marketing Summit will bring together chicken marketers and buyers, as well as many of the poultry industry’s allied partners, and will address challenges and opportunities that sellers and marketers face.

Online grocery shopping in the United States is expected to climb from under 5 percent at the end of 2017 to more than 8 percent by the end of 2022, according to a blog from Brick Meets Click Partner David Bishop.

Learn how e-commerce will increasingly impact chicken marketing and the supply chain as consumers use digital tools and connections from voice-activated digital assistants to virtual reality to manage their food choices. Bill Bishop of Brick Meets Click will explore how chicken marketers can better align with consumers and retailers to successfully sell more to digitally connected shoppers.