Chicken producers must speak fearlessly, and with clarity, to close the gap between consumer perceptions and reality on issues like 'big ag,' animal care and welfare, and food labeling.
The broiler industry is the latest target for the animal rights community, said Mike Popowycz, vice chairman and chief financial officer for Case Foods.
U.S. consumers report their chicken consumption remains high even though 2017 levels have moderated and returned to those seen a couple of years ago, according to new research.