News and analysis on the global poultry
and animal feed industries.

Chicken Marketing Summit News

US consumers buy chicken for versatility, value, variety

Ninety-one percent of US consumers have purchased chicken at the grocery store in the past six months
Chicken purchasers cite more positive attributes than purchasers of beef, pork, fish and plant-based meat proteins, according to new research presented today at the 2019 Chicken Marketing Summit. 
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New Instagram account encourages everyone to celebrate chicken

WATT Global Media recently launched an Instagram channel to celebrate chicken and share the many experiences highlighting the world’s beloved protein. The new account features a wide array of chicken themed photos including chicken dishes, restaurants, clever marketing, retro signage, logos, ads, big chicken statues and more.
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Help us celebrate chicken on Instagram

Instagram handle encourages everyone from foodies to stakeholders to celebrate chicken as world poultry demand continues to rise
The appeal of chicken — a lean, nutritious and economical source of protein — stretches far and wide, throughout the cuisines of cultures around the world.
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Facing chicken supply chain challenges, opportunities

Decision-makers from leading chicken supply chain companies will discuss challenges and opportunities — and how to succeed, grow and be profitable — during a panel at the 2019 Chicken Marketing Summit.
Consumers have more choices for when, where and how they buy chicken than ever before. 
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Survey offers insight into consumers’ protein purchases

Annual consumption survey presented at Chicken Marketing Summit offers insights into consumer purchasing trends and challenges, including alternative proteins.
Annual consumption survey presented at Chicken Marketing Summit offers insights into consumer purchasing trends and challenges, including alternative proteins.
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How much will African swine fever impact poultry trade?

A global strategist with Rabobank will present at the 2019 Chicken Marketing Summit the latest data and economic outlook on how African swine fever will impact the global poultry meat trade.
A global strategist with Rabobank will present at the 2019 Chicken Marketing Summit the latest data and economic outlook on how African swine fever will impact the global poultry meat trade.
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