News and analysis for the global poultry industry.

Chicken Marketing Summit News


Consumers rely on chicken even as inflation affects prices

Nearly 9 in 10 say they will eat more or the same amount in the coming months

While consumers average rating for their current financial situation is in the middle between “poor” and “excellent,” 87 percent are buying more or the same amount of fresh chicken now compared to six months ago.

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70% of customers want more automation in foodservice

Survey respondents believe that technology could improve wait times and service frustrations.

Foodservice customers are frustrated with the quality and service of the drive thru experience and they are willing to embrace technology as a solution, according to the Presto Pulse of the Industry study.

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