There’s a new grandmother in town and she’s sharing all of her unsolicited hot takes and cheeky commentary on chicken. 

In 2021, Lee’s Famous Recipe Chicken created a light-hearted social media and PR campaign that set out to “Make Chicken Peace, Not War.”

Fast casual chicken wing brand Wing Zone will install the autonomous robot chef called Flippy 2 into all future restaurant brands.

Chick-fil-A will pilot the use of autonomous vehicles to deliver food to guests within one mile of select restaurant locations in California, Texas and Florida.

How U.S. consumers buy, prepare and consume food has changed rapidly over the last few years. What forces will be driving change for the rest of the decade and what will consumers be looking for in 2030? 

Wing Zone’s newest franchisee is Wavemaker Labs, the technology incubator that launched the autonomous robotic chicken wing fryer, Flippy Wings. The partnership plans to open 20 units focused on end-to-end automation in chicken foodservice in Southern California.

The demand for alternative protein products may have appeared to be growing few years ago, but the novelty is wearing off.

Poultry producers and marketers are missing out on an easy win by not putting the protein content of chicken front and center on their products.

Chicken marketers, remember that you’re a consumer too. To improve your brand’s consumer connection, think about what’s compelling to you.

From curbside pickup to delivery, today’s chicken consumer expects a seamless shopping experience across offline and online. Brands will need to rethink their strategy to drive engagement beyond just in-store and effectively connect with these consumers.