News and analysis for the global poultry industry.

Chicken Marketing Summit News

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Are you prepared for the chicken consumer of 2030?

From sustainability to macroeconomic trends – what factors will shape the future of chicken consumption?

How U.S. consumers buy, prepare and consume food has changed rapidly over the last few years. What forces will be driving change for the rest of the decade and what will consumers be looking for in 2030? 


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Wing Zone partners with automated technology incubator

Initial locations will deploy an autonomous robot chef, further automation is planned for future units.

Wing Zone’s newest franchisee is Wavemaker Labs, the technology incubator that launched the autonomous robotic chicken wing fryer, Flippy Wings. The partnership plans to open 20 units focused on end-to-end automation in chicken foodservice in Southern California.


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Connecting with the digital chicken consumer

How chicken brands are innovating to meet demand in the new era of shopping for proteins.

From curbside pickup to delivery, today’s chicken consumer expects a seamless shopping experience across offline and online. Brands will need to rethink their strategy to drive engagement beyond just in-store and effectively connect with these consumers.


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