Due to an overwhelming response from the chicken marketing and sales community, the Chicken Marketing Summit is excited to announce that the deadline for the Chicken Marketer of the Year award has been extended to May 13.

Consumers want chicken brands to create retail options that are easy to shop for and easy to prepare.

Marketing in the metaverse is gaining traction – especially as a way to connect and engage with younger consumers. But I’m sure I’m not alone when I say that I have no idea what it is or how it works.

The 2022 Chicken Marketing Summit, scheduled for July 25-27, at the Château Élan in Braselton, Georgia, presents the latest data and insights to help the chicken industry and poultry buyers understand the ways consumers shop and how to leverage technology to reach them.

The adoption of tech-based strategies will help chicken foodservice concepts improve engagement with today’s consumers.

In the past year, chicken retailers and foodservice outlets faced supply chain and labor shortages, as well as inflationary pressures. Meanwhile, consumer demand continued to shift as the world emerged from post-pandemic turbulence and uncertainty. 

Good marketing captures consumer’s attention, helping them realize the benefits of a certain product. In recognition of this fact, I thought I’d share three ad campaigns about chicken that caught my eye (and made me hungry) in 2021.

The consumer definition of sustainability is changing and now is the time for chicken brands to prepare for it.

Several popular chicken quick service brands recently announced digital-centric restaurant redesigns that allow them to focus on delivery and carryout food orders.

Facing strong consumer demand coupled with supply chain shortages, innovation is needed in chicken marketing and sales.