Consumers shifted how and where they bought their food during the pandemic. Retailers want to hold onto sales gains while foodservice outlets aren’t just looking to bounce back, they want to bounce forward.
The outlook for U.S. poultry exports in the coming year is positive as the EU struggles to manage widespread highly pathogenic avian influenza (HPAI) outbreaks, particularly in northern and western countries.
The COVID-19 global pandemic changed how consumers shopped, prepared and even thought about food. These changes could be long-lasting so chicken brands need to be prepared to meet the needs and desires of the post-pandemic chicken consumer.