The COVID-19 pandemic gave both opportunity and pressure to food producers looking to communicate and engage with consumers.

Consumers shifted how and where they bought their food during the pandemic. Retailers want to hold onto sales gains while foodservice outlets aren’t just looking to bounce back, they want to bounce forward. 

Food trends evolved quickly in 2020 as consumers searched online for new ways to purchase, prepare and eat chicken at home. 

A first-ever, multi-stakeholder reporting framework will help the chicken, turkey and egg industries provide transparent communication about sustainability throughout the supply chain.

The outlook for U.S. poultry exports in the coming year is positive as the EU struggles to manage widespread highly pathogenic avian influenza (HPAI) outbreaks, particularly in northern and western countries.

The COVID-19 global pandemic changed how consumers shopped, prepared and even thought about food. These changes could be long-lasting so chicken brands need to be prepared to meet the needs and desires of the post-pandemic chicken consumer.

New research at the Tyson Foods’ Broiler Welfare Research Farm leverages animal preference to choose the best environmental enrichments for broiler chickens. 

Consumer habits and behavior changed dramatically in 2020. Which trends are expected to continue post-COVID-19?

Develop your strategy for connecting with the post pandemic chicken consumer