Chicken Marketing Summit News

How COVID-19 changed the chicken plant of tomorrow

The poultry industry will need to adapt to meet shifting consumer demand.

April 5, 2021

The COVID-19 global pandemic shocked and disrupted protein supply chains in 2020, leading the industry to rethink operations from start to finish to better meet consumer demand.

Consumers intrigued by novelty of cultured meat

Manufacturers view the protein alternative as the “natural evolution” of food production.

March 30, 2021

Elizabeth Doughman

Learn why the meat and poultry industry shouldn't be worried that consumer appetite and interest for cultured meat is primarily driven by the novelty factor.

Chicken Marketing Summit 2021 announces event dates, theme

February 23, 2021

The 2021 edition of Chicken Marketing Summit, hosted by WATT Global Media, is scheduled for July 18-20, 2021, at the Omni Amelia Island Plantation Resort in Fernandina Beach, Florida.

5 ways COVID-19 changed chicken consumer habits

Retail meat sales surged, while foodservice innovated new ways to bring customers in the door.

July 1, 2020

Elizabeth Doughman

The COVID-19 pandemic this spring accelerated numerous consumer trends and habits, sending shockwaves through meat and poultry supply chains and shifting demand from foodservice to retail.

Lexann Reischl, Opera House Communications & Advocacy LLC

Six elements of successful storytelling

Storytelling helps build interest, understanding and trust when done properly.

June 25, 2020

Austin Alonzo

Good storytelling is the foundation to forming a positive connection, and a strong image, in the mind of a potential customer.

Three steps to creating a more sustainable operation

The public is raising its standards for corporate social responsibility, use the steps to make better decisions.

June 17, 2020

Austin Alonzo

Today’s consumer demands transparency and accountability from the businesses they frequent, so establishing corporate social responsibility is important to running a sustainable operation.

COVID-19 is biggest disruptor to chicken market in past 30 years

Learn about expected long-term trends at a July 1 webinar.

June 16, 2020

Elizabeth Doughman

The COVID-19 global pandemic sent shockwaves through the chicken supply chain, closing foodservice outlets and making retail food sales surge. Consumer habits have also changed as they adapted to the new normal.

Storytelling critical to chicken brands during COVID-19

Consumers want to buy from companies they trust.

June 11, 2020

Elizabeth Doughman

The COVID-19 pandemic dramatically shifted consumer behavior when it comes to how and where they purchase chicken. Successful brands will find the most effective ways to tell their stories during these times of transition.

Nielsen: COVID-19 'changed everything' for consumers

Behaviors shifted since March 2020, and it will take months or even a year before things normalize.

June 10, 2020

Austin Alonzo

The COVID-19 pandemic fundamentally shifted consumer behaviors in the U.S. and its likely it will take months for buying habits to return to where they were before the pandemic.

Why ESG is the future of sustainability for chicken brands

Learn more about how investors are increasingly using socially conscious factors to make funding decisions during a June 17 webinar.

June 4, 2020

Elizabeth Doughman

Lenders and other major stakeholders are beginning to factor in sustainability and environmental, social and governance (ESG) concerns before making investment decisions about chicken brands.

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How COVID-19 changed the chicken plant of tomorrow

Consumers intrigued by novelty of cultured meat

Chicken Marketing Summit 2021 announces event dates, theme

5 ways COVID-19 changed chicken consumer habits

Six elements of successful storytelling

Three steps to creating a more sustainable operation

COVID-19 is biggest disruptor to chicken market in past 30 years

Storytelling critical to chicken brands during COVID-19

Nielsen: COVID-19 'changed everything' for consumers

Why ESG is the future of sustainability for chicken brands

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