News and analysis for the global poultry industry.

New Technologies

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Goodbye COVID, hello cybercrime

The poultry industry must prepare for the growing threat posed by ransomware.
Now that the threat of COVID-19 is fading, the U.S. poultry industry must turn its attention to the urgent threat posed by emboldened cybercriminals.
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Live at WPX: Developing the digital future of your farm

Inexpensive cameras, wireless connectivity, wearable sensors and tech start ups with solid financial backing all contribute to promising opportunities but creating the digital systems that deliver ROI on this promise requires producer collaboration.
Learn what is needed for farms to achieve their digital potential.
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How research metrics are driving improvements in chicken welfare

Learn how choice research and selective breeding efforts are driving improvement.
At the 2021 Chicken Marketing Summit, a panel of animal welfare experts will discuss how third-party inspections and continuous improvement programs are improving bird welfare outcomes and the research and selective breeding efforts that will continue to drive improvement.
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