News and analysis for the global poultry industry.

Consumer Trends

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Marketing poultry to top cheeseburger joints

List of states’ favorite places to get a burger reveals opportunities for chicken and turkey

A recent TOP Data survey revealed the favorite fast-food restaurants for burgers in each of the 48 continental United States. Chicken and turkey marketers should pay attention to this list.


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Are plant-based meat products as popular as they seem?

Coincidentally, or not, plant-based meat company Beyond Meat reported an almost US$100 million net loss and employee layoffs within days of the McPlant coming off McDonald’s menu.

Plant-based meat company Beyond Meat reported an almost US$100 million net loss and employee layoffs within days of the McPlant coming off McDonald’s menu.


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Can poultry future-proof against changing consumer demand?

The biggest opportunities for turkey and broiler producers will come from creative innovation.

Continuous improvements in bird health and performance metrics along with great taste and versatility have combined to make poultry meat the world’s most consumed meat. However, what some consumers, regulators and NGOs are asking for is changing. 


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