News and analysis for the global poultry industry.
Terrence O'Keefe

Terrence O'Keefe

Terrence O'Keefe is content director at WATT Global Media.



Net zero and the future of sustainable poultry production

How will customer and investor calls for progress towards net zero greenhouse gas emissions impact operations for poultry meat and egg producers?

Learn how investor and major poultry buyer desire for demonstrated progress towards Net Zero GHG emissions in poultry production will change how poultry are fed, raised, processed and distributed.

Read more
CO2COA candy bar.jpg

This animal-free food purchase won’t save the planet

A new animal-free dairy chocolate bar says it is ‘designed with sustainability in mind,’ but the packaging it came in has me wondering.

Plant-based products, such as milk-free chocolate, promise sustainability benefits over the real thing, but neglect to account for the other aspects of the supply chain that generate greenhouse gases.

Read more

Technology, learning and sharing return to my IPPE 2022

At the UEP committee briefings, attendees discussion Proposition 12, cage-free egg mandates and COVID-19 vaccine mandates.

After a one-year hiatus, the animal feed, poultry and meat industries returned in-person to Atlanta for the International Production & Processing Expo (IPPE), the largest U.S. gathering of producers and processors.

Read more