Terrence O'Keefe

Experiencing virtual Atlanta at IPPE Marketplace

It is the last week in January, and I am going to Atlanta in my mind.

January 26, 2021

Terrence O'Keefe

Learn why Atlanta is still the place to be this week for poultry and feed producers

Introducing Egg Industry Insight Weekly Briefing

Look for increased coverage of the US and global egg industries in WATT Global Media’s new digital product coming in January 2021.

December 29, 2020

Terrence O'Keefe

Egg Industry Insight, a new weekly briefing for the global egg industry launched by WATT Global Media.

US egg industry should be cautious and flexible in 2021

The COVID-19 pandemic’s negative impacts on the travel and foodservice industries and the general economy are expected to linger well into 2021.

December 10, 2020

Terrence O'Keefe

Learn what U.S. egg producers should prepare for in 2021.

Business returns to normal by Christmas, of 2021

The COVID-19 pandemic will continue to impact the poultry industry even after businesses return to normal.

October 9, 2020

Terrence O'Keefe

Learn why business won't return to normal until Christmas of 2021 and what else will impact the poultry industry in 2030.

Your source for information and news: WATTPoultry.com

Website provides actionable information on poultry industry news and events and focuses on the consumer trends and new technologies that will shape the poultry supply chain in the future.

September 27, 2020

Terrence O'Keefe

This is the best source for information about the global poultry industry.

COVID-19 enhances the value of poultry plant automation

The pandemic has increased plant wage rates, plant sanitation costs, employee PPE costs and created child care issues for workers.

September 18, 2020

Terrence O'Keefe

Learn what the impact of COVID-19 will be on the future of automation in poultry operations

Innovation requires inspiration and collaboration

Development and implementation of new technologies in the poultry industry require producers and inventors to work together to find the right solutions.

August 19, 2020

Terrence O'Keefe

Learn how poultry producers can speed up the development of new technologies that can improve productivity on the farm and in the plant.

USDA: Eggs are a good complementary food for infants

New USDA dietary guidelines highlight need for nutrient-dense foods for infants as they are introduced to complementary foods.

July 20, 2020

Terrence O'Keefe

Learn why the USDA recommends adding eggs to the diets of infants.

Virtual Poultry Tech Summit innovating the future of poultry

Virtual Poultry Tech Summit will feature innovation and technology presentations as well as panel discussions of industry executives, technology experts, futurists and business consultants.

June 24, 2020

Terrence O'Keefe

Learn which technologies will shape the future of the poultry industry

Restaurants reopening provides hope for egg breakers

US restaurant sales fell 70% from the same period last year when dining rooms were closed because of the COVID-19 pandemic.

May 21, 2020

Terrence O'Keefe

Learn how U.S. consumers are responding to restaurants reopening and the impact on demand for liquid egg products.

What do positive COVID-19 tests for poultry workers mean?

As PCR tests for the COVID-19 coronavirus have begun to be used to screen entire staffs at some processing plants, what do the test results really tell us?

May 5, 2020

Terrence O'Keefe

What do the high number of coronavirus positive test results for meat and poultry processing plant employees mean for the industry?