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Terrence O'Keefe

Terrence O'Keefe

Terrence O'Keefe is editor of Egg Industry and content director at WATT Global Media. To contact O'Keefe, email tokeefe@wattglobal.com.
Articles

ARTICLES

financial rollercoaster

US cage-free transition means more price volatility

Analyst says increased cost of cage-free production will reduce US egg exports and lead to greater price volatility for producers.
March 26, 2018
Terrence O'Keefe

If the cage-free transition takes place in the U.S. but not in the rest of the world, then the U.S. egg market would become more isolated and supply fluctuations would have a greater impact on egg price because of lost export markets.


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Idea-Innovations-Poultry-Tech-Summit

Innovators: The poultry industry needs your ideas

Innovation has been the cornerstone of the success and growth of the poultry industry. The Poultry Tech Summit will bring innovators and investors together to accelerate technology transfer to the industry.
March 9, 2018
Terrence O'Keefe
The Poultry Tech Summit is being launched this year to make sure that more of innovative ideas get an opportunity to be seen by the people who can use them and make sure they get to market.
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NAMI-Roerink

10 takeaways from the 2018 Power of Meat survey

Retail food shopper survey provides actionable insights into consumer desires and behavior for retailers, poultry producers and meat processors.
February 26, 2018
Terrence O'Keefe
The 2018 Power of Meat survey of retail food shopper provides actionable insights into consumer desires and behavior for retailers, poultry producers and meat processors.
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Broiler chicks nipple waterers

No antibiotics ever not good for poultry welfare standards

Global Animal Partnership standards require no antibiotics ever, which creates a potential conflict between the program and bird welfare.
February 19, 2018
Terrence O'Keefe
The Global Animal Partnership standard that requires no antibiotics ever rearing for poultry creates a potential conflict between bird welfare and treated birds and removing their meat or eggs from the program.
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Hens eating enriched cage

Egg producers predict cages won't go away by 2025

US egg producers responding to the Top Egg Company Survey predict that over half of US hens will still be housed in cages in 2025.
February 12, 2018
Terrence O'Keefe
As part of Egg Industry magazine's annual Top Egg Company Survey, egg producers were asked their opinion of how U.S. laying hens will be housed in 2025.
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cage-free-white-hens-aviary

Top US egg producer rankings for 2018: Cage-free surplus

The rush of cage-free egg future purchase pledges in 2016 led to rapid expansion of cage-free production and a surplus of cage-free eggs in 2017.
February 12, 2018
Terrence O'Keefe
The number of hens housed cage free in the U.S., excluding organic, has increased from 8.5 million in 2014 to 35 million in January 2018, a 317 percent increase, according to USDA estimates.
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egg pyramid gold egg top

3 questions facing US egg producers in 2018

While in the midst of a major expansion in cage-free layer housing, the U.S. egg industry faces questions regarding whether demand for eggs in general is really increasing, if grain prices will decline further and what the impact would be of a renegotiated NAFTA agreement.
January 11, 2018
Terrence O'Keefe
Wholesale egg prices in the U.S. returned to profitable levels for egg producers in the fall of 2017.
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Broilers-on-a-ramp

Comparing the welfare of different broiler breeds

Global Animal Partnership funded research at the University of Guelph will attempt to validate welfare measurements for broilers and then compare modern strains with slower-growing breeds.
January 3, 2018
Terrence O'Keefe
Global Animal Partnership funded research at Guelph to validate welfare measurements for broilers and compare modern strains with slower-growing breeds.
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pile of cash meat tax

Tax and control: The real climate change agenda

Calls for taxes on meat products show how climate change will be used to try and control what we eat and how we live.
December 20, 2017
Terrence O'Keefe
The Farm Animal Investment Risk & Return (FAIRR) initiative released a report that suggests that meat will fall prey to the same kind of sin taxes that are now used to curb consumption of tobacco and sugar in many countries.
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