News and analysis on the global poultry
and animal feed industries.
Terrence O'Keefe

Terrence O'Keefe

Terrence O'Keefe is editor of Egg Industry and content director at WATT Global Media. To contact O'Keefe, email



Technologies, innovations needed for Poultry Tech Summit

The Poultry Tech Summit is seeking applications for both innovation and technology presentations, due May 15, 2020. Virtual presentation option now being offered.
Because of the ongoing disruption to international travel being caused by the COVID-19 pandemic, the Poultry Tech Summit will now accept innovation and technology presentation submissions from speakers who are not certain that they will be able to attend in person. The organizers of the Poultry Tech Summit encourage these individuals to apply to be considered as a “virtual” presenter.
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Whether right or wrong, what the customer thinks matters

Consumers may not really understand what GMOs are or why some food is gluten free but successful food companies will need to give consumers what they want anyway.
The customer is always right, even if they are wrong. Over 60% of U.S. consumers say that they avoid food products containing GMOs, but many of these consumers who are concerned about GMOs don’t actually know what GMOs are, reported Steve Lerch, president, Story Arc Consulting. He told the audience at the 2020 Annual Meat Conference in Nashville, Tenn., on March 2, 2020, that even if consumers are wrong, what they think matters.
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