News and analysis for the global poultry industry.

Articles by Gary Thornton

EDITOR'S COMMENT

Real world biosecurity for poultry live production

Poultry biosecurity programs are not always planned and executed with the same thoroughness as management, nutrition or health programs.
Poultry producers make regular determinations for management, nutrition and health programs based on qualitative data and risk assessment. Biosecurity decisions should be made the same way.
Read more
Bill-Roenigk-moderates-NCC-panel2.jpg
POULTRY BUSINESS

What's ahead for the 21st century broiler producer

Bill Roenigk talks with WATT PoultryUSA about the future of the U.S. broiler business, including the issues of industry consolidation, business models and international trade.
Bill Roenigk talks with WATT PoultryUSA aboutthe future of the U.S. broiler business, including the issues of industryconsolidation, business models and international trade.  
Read more

China could provide big opportunity for US eggs

Explosive growth in China’s emerging middle class presents US poultry, egg producers with unprecedented market opportunity
"You are sitting on top of the No. 1 business in the world with fantastic and phenomenal growth," Matt Tripodi, Euromonitor International, told listeners at the USA Poultry & Egg Export Council winter meeting in Washington.Tripodi was speaking of the market opportunity for U.S. poultry and egg producers in China.
Read more
EDITOR'S COMMENT

How to have a good relationship with FSIS in 2014

Three tips on what to do -- and things to avoid -- for poultry processors to have a good working relationship with the Food Safety and Inspection Service.
Three tips on what to do -- and things to avoid -- for poultry processors to have a good working relationship with the Food Safety and Inspection Service.
Read more
POULTRY MARKETS

Tapping poultry’s vast market opportunity in China

Explosive growth in China’s emerging middle class presents US poultry producers with an unprecedented market opportunity. Tapping it will require adjustments in trade policy and marketing.
 Explosive growth in China’s emerging middle class presents U.S. poultryproducers with an unprecedented market opportunity. Tapping it will requireadjustments in trade policy and marketing.  
Read more
1401USAcover.jpg
CONSUMER DEMAND & BUSINESS OUTLOOK

Chicken, beef and pork: The shifting battle for market share

Shifting consumer demands and changes in industry structure are remaking the competitive landscape for poultry and meat proteins.
Chicken producers are in the catbird seat in the meat-proteins competition headed into 2014. With the supply of chicken in check for now and corn prices forecast to range around $4.50 a bushel, chicken producers expect to win consumer market share from beef while remaining profitable. 
Read more
EDITOR'S COMMENT

What chicken producers can learn from beef

The long-term challenge for chicken producers is to keep market share at profitable price levels.
Chicken sales and consumption are expected to increase in 2014. However, marketers know that year-to-year changes in consumption have more to do with production decisions than consumer demand. Keeping market share at profitable price levels is the long-term challenge.
Read more
1312USApoultry
NATIONAL CHICKEN COUNCIL: BUSINESS OUTLOOK

Poultry and meat outlook: What’s ahead for 2014

Chicken producers must deal with a number of challenges as they deal with a changing competitive environment in 2014, said panelists at the National Chicken Council.
 Chicken producers must deal with a number of challenges as they deal with a changing competitive environment in 2014, said panelists at the National Chicken Council. The 2014 outlook is mixed -- everything from rosy with production increases and profits for chicken producers to gloomy with erosion of demand and margins for beef packers. 
Read more