News and analysis for the global poultry industry.

Articles by Gary Thornton

COMPETITON IN MEAT AND POULTRY

Turkey producers see meat prices, feed costs as opportunity to win market share

Panelists at the National Turkey Federation convention identified opportunities for turkey as pricing and product valuations continue to shift in the meat and poultry protein categories.
Turkey producers not only see current high meat prices and feed costs as an opportunity to win market share from beef and pork, they tend to see themselves as the underdog protein that punches above its competitive weight. Perhaps Perdue Foods President Jim Leighton had this in mind when he cited best-selling author Jim Collins' book, "How the Mighty Fall and Why Some Companies Never Give Up," during a panel discussion at the National Turkey Federation convention. Turkey producers are taking aim at the mighty in meat protein market share — especially beef. It was against this economic backdrop that Leighton and fellow panelists identified opportunities for turkey to win market share as pricing and product valuations continue to shift in the meat and poultry protein categories. They pinpointed the need for companies to develop higher-value ground products, strengthen or develop new relationships in marketing channels and increase turkey exports. The panel included executives from the No. 1, No. 3 and No. 8 ranked turkey companies in the United States and the United States Department of Agriculture Agricultural Marketing Service official responsible for commodity procurement. Theirs was not a pollyannaish outlook for turkey but a calculated assessment of market openings at a time when value propositions are in flux and customers and consumers are reevaluating their protein options. 
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2013 CLEAN WATER AWARD

GNP Company raises the bar on sustainable poultry wastewater treatment

Winner of a 2013 Clean Water Award, GNP Company uses next-generation wastewater treatment technology to exceed regulatory standards and meet sustainability goals.
Winner of a 2013 Clean Water Award, GNP Company uses next-generation wastewater treatment technology to exceed regulatory standards and meet sustainability goals in poultry processing.
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CHICKEN MEDIA SEMINAR

US chicken producers shrug off high corn prices, eye global markets

Feed costs are high and volatile, but US chicken is positioned to fill soaring global demand for meat protein, say executives at three of the nation’s biggest chicken companies.
Top executives at three of the largest United States chicken companies spoke at the Food Media Summit on April 19 and shared this message: Feed costs are a serious challenge to profitability due to high and volatile corn prices, but U.S chicken is positioned to tap what is forecasted to be soaring global demand for meat protein. 
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Sanderson Farms broiler production complex more than chicken feed

Economic development director says Sanderson has huge impact on community
What's the economic value of the Sanderson Farms chicken production and processing facilities in Kinston, N.C., Mark Pope, executive director of Lenoir County Economic Development, ticked off the numbers for the news media attending the Chicken Media Summit in nearby New Bern, N.C. "All together the economic impact [of the Sanderson Farms chicken complex] amounts to about $62.8 million annually," said Pope.
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Chicken industry opens doors to media at Sanderson Farms in Kinston, NC

Tour designed to educate public about source of food
The poultry industry is putting its best foot forward today as members of the news media tour the Sanderson Farms chicken complex in Kinston, N.C. Media representatives from 30 different news outlets will get a look at one of the nation's broiler production and processing operations, as they visit a broiler farm and the hatchery and processing plant at Sanderson's Kinston complex.
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POULTRY INDUSTRY OUTLOOK

Grain prices and poultry demand: Searching for the new norm

After six years of market turmoil, will poultry producers begin to see a rebuilding of grain stocks and a strengthening of poultry demand in 2013?
Poultry producers face the harrowing economic prospect that in July corn prices could be anywhere from $4 to $10 a bushel, largely depending on the weather during the next two months in the U.S. Corn Belt. Not an enviable business environment when animal feed ingredients account for a majority of the total cost of production, and when the range of possible cost is what would have once seemed unthinkable.
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WATT PoultryUSA 2013 TURKEY RANKINGS

Top Poultry Companies: Turkey companies plot production growth for 2013

The top three turkey producers in the US registered little or no growth in production in 2012, while 10 companies increased production — some significantly. There’s more to come in 2013.
The top three turkey producers in the US registered little or no growth in production in 2012, while 10 companies increased production – some significantly. There’s more to come in 2013.
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